Pampers

CHALLENGE: Introduce the world to PampersVillage.com – a web portal for new parents. SOLUTION: This was the launch of our digital platform - to help connect parents with family, friends, experts and of course with the brand. The idea was to create fictitious “towns” where every resident corresponded to a specific parent life stage, e.g. moms with newborns, moms with potty-trainers, stay-at-home dads etc. This spot imagines a place where every resident was eight-months pregnant.

Pampers Campaign:

Every diaper that Pampers develops is uniquely designed to a baby’s stage of development, from newborns to toddlers to potty-trainers. As a key creative on this account, I connected the dots between a baby's developmental stage and diaper technology.

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