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CHALLENGE: Sunglass Hut wanted to shift their brand image away from that of a pure fashion label to one that stands for the mental and physical health benefits of spending time outdoors. IDEA: In order to get urbanites outside, we brought dozens of puppies to tented areas in several major city parks. The public was invited to walk the dogs and share their outdoor experiences on social media.
Rich Media Page Takeover
Facebook Events Page
Facebook Carousel Ad
Bus Shelter
Rich Media Page Takeover
Foursquare