THE LIVE STUNT: During the 2013 auto show at the Javitz Center in New York city. On the podiums are real actors posing as the vulnerable pedestrians you may not see without LaneWatch.
Honda LaneWatch
THE CHALLENGE: Increase awareness of Honda's new LaneWatch technology in print and at the 2013 Jacob Javitz auto show in New York City. SOLUTION: In print and outdoor, we illustrate what it's like for the driver to have a view of the blind spot.
