Challenge: Demonstrate the power of Dual-Blast technology, a new ingredient in Scope that blasts away food odors.
IDEA: We visualize bad breath with typical bad-breath foods. To show just how humiliating bad breath can be, we depict scenarios where breathing is critical.
Crest with Scope Outlast
"Working with Ryan Seacrest for Crest with Scope Outlast was a pleasure," said the person who was lucky enough to actually go on the shoot. In this spot, Seacrest’s fresh, minty breath remains magnetic all throughout the night.
