Hi, welcome to Rhonda Root's portfolio!

During Covid, I found time to do more of what I love…illustration.

NEW BUSINESS PITCH: I was a member of a small team at Saatchi that pitched and won the BASF account. I was even able to use my love of writing by creating all the headlines. The following six ads all ran in the New York Times and Wall Street Journal on consecutive days.

ASSIGNMENT: Educate new parents about Spoonful One, the daily baby food mix-in that protects babies from developing a future food allergy. THE APPROACH: Visualize this innovative approach to food allergies. Introduce in baby food in teeny tiny amounts one little tiny bit at a time. OOH, Posters, Facebook Carousel

THE CHALLENGE: Increase awareness of Honda's new LaneWatch technology in print and at the 2013 Jacob Javitz auto show in New York City. SOLUTION: In print and outdoor, we illustrate what it's like for the driver to have a view of the blind spot.

THE CHALLENGE: Broaden the "Pro-Health" brand appeal beyond oral care enthusiasts. THE CAMPAIGN: Inspired by the authenticity of Youtube reviews, we document real people and their personal stories of oral health transformation. About a dozen spots were in rotation in the US and subsequently launched globally. BUSINESS RESULTS: The success of this campaign spurred exponential growth for Pro-Health and the entire Crest portfolio. It became the global gold-standard and "template" for all future initiatives under the Crest and Oral-B umbrella, both here and abroad.

Every day, we were challenged to create a Facebook post for Oral-B.

Challenge: Create awareness of Scope Outlast that communicates longer-lasting fresh breath. IDEA: Using the iconic shape of the Scope bottle, we created an hourglass (representing time) with the rinse actively swishing around inside.

CHALLENGE: Introduce the world to PampersVillage.com – a web portal for new parents. SOLUTION: This was the launch of our digital platform - to help connect parents with family, friends, experts and of course with the brand. The idea was to create fictitious “towns” where every resident corresponded to a specific parent life stage, e.g. moms with newborns, moms with potty-trainers, stay-at-home dads etc. This spot imagines a place where every resident was eight-months pregnant.

CHALLENGE: Sunglass Hut wanted to shift their brand image away from that of a pure fashion label to one that stands for the mental and physical health benefits of spending time outdoors. IDEA: In order to get urbanites outside, we brought dozens of puppies to tented areas in several major city parks. The public was invited to walk the dogs and share their outdoor experiences on social media.

THE CHALLENGE: Launch a new and unfamiliar form of toothpaste that comes in two parts, takes up more space in your bathroom, costs more than regular toothpaste, and requires a whole new dental care routine. BUSINESS RESULTS: This was the biggest and most successful launch in P&G oral care history. They couldn't restock the shelves fast enough.

This is a Back-to-School commercial for Puffs, the second spot in the now-infamous animated rhyming campaign. This story is about a student bringing Puffs tissues to class, making all the other noses become jealous.